She made 50m in one year from LASHES! Glamnetic Founder Ann McFerran

[00:00:00] I feel like Glametic is my identity and I represent that to the world and I want to spread the love of Glametic.

[00:00:07] We're very much of the notion, like, fill fast and figure it out and make sure we don't do it again.

[00:00:13] My goal is to have it indistinguishable from the real life inspo.

[00:00:17] Like if someone had it done at the salon and they put it next to our nail, like I wanted to be either the same or better.

[00:00:23] I feel like it's important for people to know, you know, whatever they are going through.

[00:00:28] Yeah, that they can get out of it and their lives can turn around.

[00:00:36] Ann McFarron, founder of Glametic, Forbes 30 under 30, Inks Top, I don't even know all the lists you've been on.

[00:00:47] I just know you're on a lot of lists, but you know, you're a very successful founder and beauty.

[00:00:55] Your first year you did 50 million in sales.

[00:00:58] You started with magnetic lashes, which I am wearing.

[00:01:02] And then now you have nails and a ton of other stuff.

[00:01:08] Yeah.

[00:01:10] Let's start with your origin story, how you started glaminetic and then after that I want to go into your background because I feel like that's really crucial too.

[00:01:20] So do you want me to give the whole overview of how glaminetic started or just maybe take it from the beginning?

[00:01:27] Take it from the beginning.

[00:01:29] Okay. Yeah.

[00:01:30] First of all, thanks for having me, Nicole.

[00:01:32] I love you too.

[00:01:33] Nicole has been a long time friend and when she started the podcast, you definitely need to be on them.

[00:01:38] Of course, I'm going to go on.

[00:01:41] Yeah.

[00:01:42] So I actually was born in Bangkok, Thailand and I immigrated here with my mom when I was seven years old.

[00:01:50] I actually had a really rough childhood.

[00:01:53] I guess we can go into that later, but in Thailand just before I moved to America.

[00:01:59] And then when I moved here it was sort of like the awakening, like the beginning of it all.

[00:02:04] I was like, this is my first time I saw a color because I felt like I had a kind of a depressing childhood.

[00:02:09] But my mom divorced my biological father and they got separated.

[00:02:17] So it didn't mean my sister.

[00:02:18] And so it was just me and her going to America for the first time.

[00:02:23] We moved to a small town called Tracy, California initially.

[00:02:27] And then we moved again to my Tika, California.

[00:02:30] And then my mom remarried to my current stepdad.

[00:02:33] That's where I got my last name, McFarron.

[00:02:36] And she also let me choose my first name as well, my first and middle name.

[00:02:40] Wait, what's your original first name?

[00:02:42] Did Supa, don't get wow.

[00:02:45] Wow.

[00:02:46] I don't think anyone could say it.

[00:02:48] That was why we decided we needed to change it because every time...

[00:02:53] I went to third grade.

[00:02:54] That was my first grade that I went to when I went to America and no one could pronounce my name.

[00:02:59] And even speak English.

[00:03:00] I didn't speak a word of English.

[00:03:02] And it took me about a year and a half to be fluent.

[00:03:04] I was in the ESL English as a second language program.

[00:03:08] And then I moved to the Gated program like a year, a gifted and talented program.

[00:03:13] And I worked really hard because I was just determined to learn English.

[00:03:18] And I did really well in academia.

[00:03:21] And so basically fast forward to college.

[00:03:25] I got into UCLA.

[00:03:27] And that was when I was like, wow, moving away from home.

[00:03:31] I lived a really sheltered life up to that point.

[00:03:34] My mom and dad didn't let me go out past 5 p.m.

[00:03:37] Wow.

[00:03:38] And I didn't have many friends anyway.

[00:03:40] So all I did was study and read books.

[00:03:44] No friends, no boyfriends.

[00:03:46] I had one friend and she lived down the street until what age?

[00:03:50] 17?

[00:03:51] Oh, wow.

[00:03:52] Until I got into college.

[00:03:54] Wow.

[00:03:56] Yeah, no one.

[00:03:57] I guess she was the other Asian girl in school.

[00:04:00] There was no other Asian girls.

[00:04:02] And so she was like, you're the other Asian girl in school?

[00:04:04] I'm going to be a friend of mine.

[00:04:06] Her name was Colleen.

[00:04:08] And so she would call me every day on the home phone.

[00:04:10] And we would talk for an hour.

[00:04:12] And I'd be like, wow, she's really interested in me.

[00:04:14] I just didn't know how to make friends because I had social anxiety growing up

[00:04:17] because of my upbringing up to the age of seven.

[00:04:20] My parents left me pretty early on.

[00:04:22] So I didn't know how to form these relationships.

[00:04:24] And so having somebody else, like, breached out was really important.

[00:04:27] And I was like my first taste of friendship, I guess, as a kid.

[00:04:32] And then when I got into college, I got into UCLA.

[00:04:36] I went to this program called Leadership Enterprise for a Diverse America Lita.

[00:04:40] And they help you, they help low income students get into top colleges.

[00:04:46] And all of my, I guess all of the people in that got into Harvard, Stanford.

[00:04:54] Yeah, and so it felt to me like, oh, I just got to UCLA.

[00:04:57] I was like, oh, this is as big of a deal because I was comparing myself to them.

[00:05:00] And then I realized you sell as a big deal.

[00:05:03] And I got a scholarship because my grades were good and it was low income.

[00:05:07] But I worked really hard in school.

[00:05:09] I wasn't sure what I wanted to do.

[00:05:11] Again, I was like a nerd.

[00:05:13] I really like sciences.

[00:05:15] So I was like, okay, I'm going to do cycle biology.

[00:05:18] That was what I declared.

[00:05:20] And I thought I was going to be going into the medical field after I graduated

[00:05:24] because it was stable.

[00:05:25] And that's why my mom said we moved you over here.

[00:05:28] We need you to make money for us, obviously.

[00:05:32] And my sister, I was following my sister's footsteps and she went to the US Naval Academy in Appalice.

[00:05:38] And I was at a big deal yet to get a congressional nomination and all this.

[00:05:41] And so I realized I needed to do more in school.

[00:05:46] And that was when I decided to major in the psychology.

[00:05:51] And then I realized I didn't really like the medical field.

[00:05:57] And I was much more creative than that.

[00:05:59] When I was growing up, my mom was painting murals around the neighborhood.

[00:06:02] And so I always grew up around art and I always loved art.

[00:06:06] My first ever business was actually my best friend, Colleen, like helping me with this.

[00:06:10] But I started a shirt business and it was like a hand painted graphic t-shirt.

[00:06:16] I had made it.

[00:06:17] I had painted the first t-shirt for my boyfriend at the time and everyone in school saw

[00:06:21] and they were like, oh my god can I get one?

[00:06:23] And so everyone started asking for a custom t-shirts.

[00:06:26] And I would charge over $100 for it which was a lot of money at the time.

[00:06:30] And so I always had this thing for art.

[00:06:33] And I got into my first school, I did my first art class and that was with

[00:06:40] Professor Dawn Suggs at UCLA and he opened my eyes up about what art could be.

[00:06:45] Because I thought art was just like drawing sort of realism.

[00:06:48] And then I realized way, I can actually draw, like I don't express myself in a much more abstract way.

[00:06:56] And he opened up my eyes to how anybody can make art if the process is correct.

[00:07:01] And so it became more of a journey of exploration for art and that was when I really fell in love with it.

[00:07:06] And so then when I graduated, I opened up this Instagram page, The Modern Artista which is my current Instagram page.

[00:07:15] And the name is still the same and I sold art off of it.

[00:07:18] I started like documenting my art through that class and then people started asking for commission.

[00:07:24] And then I went to my short company.

[00:07:27] And so basically I sold my first commission for a few grand and that was when I was like, wait this is crazy.

[00:07:33] This is the most money I've ever seen from my bare hands.

[00:07:37] Like they just bought this.

[00:07:39] I made this with my bare hands and they just bought this.

[00:07:42] And so I was like wow this is incredible.

[00:07:45] And so my four year journey of with art started.

[00:07:48] And I did that for about full time.

[00:07:51] It'll be of some side jobs here and there but most of the time was committed to being an artist.

[00:07:57] And then I realized it was pretty stagnant in that I had to be at Canvas.

[00:08:01] In front of the Canvas every single day, eight hours a day or more to complete a piece.

[00:08:06] And it just felt like it wasn't scalable.

[00:08:08] I was like I can't do this for long term.

[00:08:10] But one of my clients, a few of my clients actually were all e-commerce business people.

[00:08:16] And so I was like looking at what they were doing.

[00:08:19] Shopify was gaining traction at the time and I realized,

[00:08:24] wait this is something that I should look into because I can actually put my creativity into product

[00:08:29] and replicate it infinitely whatever amount.

[00:08:32] And I don't have to be there in front of the Canvas.

[00:08:35] I can focus on building something meaningful in long term.

[00:08:39] And so that's when I decided I want to start a business.

[00:08:44] And then I saw a magnetic lash sort of trending but it was the type that sandwiched your lashes in between two layers of magnets.

[00:08:53] Oh, I remember that.

[00:08:54] Yeah and they fell off instantly or something was wrong.

[00:08:58] It was just really difficult to apply.

[00:09:00] And so I decided to kind of look into that deeper because it's...

[00:09:06] It was a really cool interesting idea but the application and execution of it was just wrong.

[00:09:14] And so I went on a product deep dive for about a year because I also realized

[00:09:19] there's no easy to apply lashes on the market and none of my friends could apply lashes.

[00:09:22] There's a real problem here in the market that's not being met.

[00:09:25] And also you were passionate about that because you didn't you wear big lashes all the time?

[00:09:30] Yeah, I mean going back to like being the only Asian kid in school

[00:09:33] I was very insecure about the way my eyes looked compared to everyone else.

[00:09:36] I was like, I wanted it like big lashes or big...

[00:09:40] I wanted dull eyes right?

[00:09:42] Like everyone else who's around me was white.

[00:09:44] I was like, I want to be like that obviously when you're the only person, you just feel insecure.

[00:09:50] And so I always wore lashes.

[00:09:53] I started wearing lashes at a very early age and I never took them off.

[00:09:57] And so I was an expert in lashes in my own right but none of my friends knew how to apply them.

[00:10:02] So I realized there was a big gap in the market there that needed to be filled.

[00:10:07] And I felt like it was my calling.

[00:10:09] I felt very called to this purpose.

[00:10:12] And so I spent about a year and a half in product development

[00:10:17] and teaching myself everything on even sourcing product development,

[00:10:21] how to do all that, like all on Google and YouTube basically...

[00:10:24] You learned everything on Google?

[00:10:26] Yeah, I mean I just literally Googled everything.

[00:10:28] I didn't actually ask anyone for help.

[00:10:30] I didn't get mentorship from anyone.

[00:10:32] I just watched a bunch of content.

[00:10:34] If you think about all the top mentors already put information out there on the internet.

[00:10:38] They do.

[00:10:39] It's so funny because I always talk about how in school you don't learn these skills,

[00:10:45] these life skills that are out there in the world and there are people

[00:10:49] that are putting out this content that is so useful and valuable

[00:10:54] and is going to change the trajectory of your life.

[00:10:56] But you did it yourself, which is incredible.

[00:10:59] Yeah, thank you.

[00:11:00] And also you didn't have to raise money, did you?

[00:11:04] Yeah, so I mean I just wanted...

[00:11:06] Honestly when I started my goal was just to make $10,000 a month

[00:11:09] and I feel like that would be a great living for me

[00:11:12] and that was my goal initially when I started.

[00:11:14] So I obviously wanted to do with not raising capital and all that.

[00:11:17] I didn't want it to be complex.

[00:11:19] I just wanted it to kind of be my own little business that I ran

[00:11:23] and then...

[00:11:25] But then yeah, I developed the product and got this magnetic eyeliner formula created

[00:11:32] and then also developed the lashes.

[00:11:35] There were no volumptuous long lashes on the market that were magnetic.

[00:11:42] Again, everything was sort of thin plasticky and sandwiched between two layers of magnets.

[00:11:47] And so when I developed the lashes, it was like a big deal because people...

[00:11:54] When people actually applied it they were like, whoa this is really good.

[00:11:57] That was when I knew that this product would do well

[00:12:00] because I tested it on all my friends and everybody's reaction was like,

[00:12:04] whoa, like just mind blown.

[00:12:07] And when you have a product that blows your mind, especially in beauty,

[00:12:10] I think it's a home run.

[00:12:13] And so I felt really good about the product.

[00:12:15] I knew that it was going to work.

[00:12:17] And so...

[00:12:19] Yeah, I started.

[00:12:20] We launched on July 31st, 2019.

[00:12:23] That's my birthday.

[00:12:24] No way!

[00:12:25] Yeah, July 31st of my birthday.

[00:12:27] Whoa!

[00:12:28] Can't you see?

[00:12:29] Can I not look at you or do it?

[00:12:31] Yeah, we're...

[00:12:32] Okay.

[00:12:33] And so yeah, we launched on July 31st and the first day we did like a thousand dollars in sales

[00:12:39] and that was honestly, I was like, wow, that's a lot of money.

[00:12:41] Like in one day.

[00:12:42] Yeah.

[00:12:43] And it was like this is crazy.

[00:12:44] That is a lot for one day but where were you selling it?

[00:12:47] It was on Shopify.

[00:12:49] You just made the page and that.

[00:12:51] No, like the very plain, not Shopify plus, just normal Shopify.

[00:12:55] But how did people find out about you?

[00:12:57] So I started an Instagram page at Glendetic and initially actually it was a meme page that I ran.

[00:13:05] I grew to like a few thousand followers and then like after the brand started switching the content over

[00:13:11] to Glendetic.

[00:13:14] And I still remember, by the way, I forgot to talk about the name but the moment that I created the name,

[00:13:20] I was like sitting on the kitchen table and I was trying to put words together because I realized how you need to kind of make your own name if you want something that hits.

[00:13:31] And people's minds, you can't just put like, you know, be like call it like silly lashes or lovely lashes.

[00:13:36] Like it's just like it looks yeah, you don't even mean you needed to create something new that no one's ever heard of.

[00:13:40] And so especially if you want it not taken on Instagram or on the website.

[00:13:44] So I started putting these word combos together and Glendetic hit.

[00:13:48] And that was when I was like, whoa.

[00:13:50] And I think it's a great name.

[00:13:52] Also, I love that not only you wear your own product but you have the necklace of the brand name always, you're always wearing it.

[00:14:01] Yeah, the first month we launched I bought the necklace because I was just like I'm so proud of what I created and I want to wear it.

[00:14:08] You know, I want to spend it looks great actually as a necklace because the words are like the letters are perfect.

[00:14:14] And yeah, so when I put those two words together, I was like, this is it.

[00:14:17] I think this is a home run product.

[00:14:20] And so yeah, after that we just, I mean me basically tried to keep scaling.

[00:14:26] I actually hired an intern at UCLA.

[00:14:28] I was at a party UCLA and she was there and she and I told her what what I was doing.

[00:14:32] And she was like, if you ever need an intern, I don't care.

[00:14:34] I will work for free.

[00:14:35] I just want to learn from you like please, please.

[00:14:38] I was like, okay, sure.

[00:14:40] It doesn't hurt to have help.

[00:14:42] And so she started working with me part time a little bit.

[00:14:46] Her name was Shay and then she would help with this thing called DM sales that we would do, which we would DM every follower.

[00:14:55] Because I was like, how do I make money if the customers aren't really hearing about it?

[00:14:59] The only people that are obviously like know about it are following glimetic.

[00:15:03] But they're not activated.

[00:15:05] They're not purchasing actively.

[00:15:06] How do I get them to purchase?

[00:15:08] And that is like by literally messaging every person.

[00:15:10] And what would you say?

[00:15:12] Hey, I'm a founder of Glimetic.

[00:15:15] Saw your following the page just wanted to know if you have any questions about the product.

[00:15:19] And then like I would get maybe like a 10% response rate and that was good enough.

[00:15:24] And then I would make them a custom discount code in their name.

[00:15:29] At around this time, by the way, I met my business partner, Kevin Gold.

[00:15:34] So he was a co-founder of INH Hair, I'm just your name here, Hair.

[00:15:39] And I had been wearing their hair for a while because they sent me hair

[00:15:42] and I was also kind of like a micro influencer as well.

[00:15:45] And they asked me to be a model.

[00:15:46] And I was like, ooh, I want to learn about like inner workings of a brand behind the scenes.

[00:15:49] Because maybe I'm going to do this one day.

[00:15:51] And so I went to the photo shoot and he was there.

[00:15:54] And at first I thought he was the photographer.

[00:15:57] And then yeah, and then basically like afterwards he asked me about my brand.

[00:16:05] And I started telling him about it.

[00:16:07] And that's when he was like, wait, I want to be a part of this.

[00:16:10] And so that was sort of when we started partnering up.

[00:16:13] Like it was about a month after we launched.

[00:16:15] I had gone through the whole development process and launched everything.

[00:16:18] And I was like, doesn't hurt to have help.

[00:16:20] But I basically just said I need help with like ops finance, all the back and all the stuff

[00:16:25] that I don't want to do.

[00:16:26] I want to focus on products, marketing, brand, like everything, outward facing.

[00:16:31] And so that's when that partnership began.

[00:16:34] And he had that idea about the DM sales.

[00:16:36] And I was like, oh, that's really smart.

[00:16:38] And that was sort of when I started going ham on it.

[00:16:40] And I was doing that for like the first three months.

[00:16:43] And then meanwhile, I also found this ad buyer in India

[00:16:48] to run like Facebook ads.

[00:16:50] I didn't think it was going to honestly be that massive for us.

[00:16:53] But yeah, and I heard at that time at least Facebook ads were everything.

[00:16:58] Yeah, it was a big and especially, I mean, honestly,

[00:17:01] like if you started Facebook ads 10 years ago, the ROI was insanely good.

[00:17:05] And then like five years ago even, you know, good.

[00:17:07] And then it kind of just started getting worse.

[00:17:10] But like three years ago, four years ago, it was still good.

[00:17:14] And so I just started giving him ads.

[00:17:17] He would be like, I just need some ads with you, like talking about the product

[00:17:20] or like showing the product.

[00:17:21] I didn't have an editor.

[00:17:23] I didn't have any resources.

[00:17:24] So I was just like, I'm just going to talk about the product myself, record myself on the phone.

[00:17:28] And let's just run with that because that's a budget I have right now.

[00:17:32] And so I was like, hi, I'm Ann, founder and CEO of Glamnetic.

[00:17:36] If you struggle with lashes, these, whatever,

[00:17:40] I just like talked about introducing Glamnetic, Magnetic lashes.

[00:17:43] And then I would apply it.

[00:17:44] I was like, just apply the magnetic eyeliner in the lashes magnetized.

[00:17:47] You don't need normal liner.

[00:17:49] You don't need glue.

[00:17:50] And that was it.

[00:17:51] Like, that was the ad 15 to 30 seconds.

[00:17:54] And I gave it to him and he ran them.

[00:17:57] And they started working really well because I think people were like shook.

[00:18:03] There was no product like that on the market really.

[00:18:06] And so people were like, whoa, what is this crazy thing?

[00:18:10] And lashes has been like, lashes is like the most important,

[00:18:13] I would say the most important beauty product.

[00:18:16] You can wear lashes and nothing else.

[00:18:18] And you look like you have makeup on.

[00:18:19] You look beautiful.

[00:18:20] Oh, it's true.

[00:18:21] It feminizes the face.

[00:18:22] But it's obviously really expensive getting lash extensions done.

[00:18:25] It's like $200.

[00:18:27] You have to go every two weeks.

[00:18:29] It's so annoying.

[00:18:30] And no one can apply lash glue if they try to do a strip lash.

[00:18:33] So I was like, I'm really solving a problem here.

[00:18:35] And so we started really seeing like the sales lift,

[00:18:37] including me like doing the DM sales.

[00:18:39] So like every single month we started getting like revenue sort of doubling month over month.

[00:18:45] And every money, every penny we made, we put it back into ads.

[00:18:48] So it was just like this machine of just like, okay, every penny we make.

[00:18:51] Like let's put it back.

[00:18:53] Let's put it back.

[00:18:54] And then like almost, I think it was December, January, December.

[00:18:59] Yeah, it was like December.

[00:19:01] Basically from July to December, we did like a million dollars.

[00:19:06] And then we sort of kept building on it, right?

[00:19:10] And then we hired my first employee about December, like November, December, Mia.

[00:19:16] It was so difficult to hire somebody because the hiring process is difficult.

[00:19:21] Well, especially when you're like literally so bootstrapped, I am working out in my career town apartment.

[00:19:27] And it's like a little townhouse in the back of a bigger house.

[00:19:30] It looks like a mini garage.

[00:19:31] And I just like made it out of studio.

[00:19:34] And I'm working in this and that's like the glam that I keg quarters.

[00:19:37] And I was like, I don't know where else to go.

[00:19:39] And obviously that was a mistake.

[00:19:41] Because I trained them for like a day and I was just getting over this barrier in my mind of hiring somebody.

[00:19:52] Because it's you know, to relinquish control was a lot.

[00:19:56] Especially when I'm like, I got everything kind of all my ducks are in a row.

[00:19:59] Like I'm doing everything right.

[00:20:01] I'm seeing this momentum build.

[00:20:02] But I just can't handle it all.

[00:20:04] It's getting like like nobody can handle it all.

[00:20:07] And you have to learn how to delegate.

[00:20:09] Yeah, customer service and also dealing with product issues because we didn't have QC back of the time.

[00:20:14] So it was just like, and then having just relay that to the supplier and getting new products in,

[00:20:19] having to change things, product develop customer marketing.

[00:20:23] And I was also taking all the photography.

[00:20:25] And so it was just like a lot.

[00:20:27] And I was like, oh my god, I don't think I can handle this.

[00:20:30] Because I was working like basically the entire, like from morning to exactly when I sleep.

[00:20:36] Like from waking to sleep, I didn't do anything else and talked to anybody else.

[00:20:40] And so it just, it became overwhelming.

[00:20:42] And that was when I was like, okay, I think I need to figure out like how to spend a day,

[00:20:45] like take a day off of doing all this and just train somebody.

[00:20:49] And then I went through three people who like stay for a day.

[00:20:53] And then they were like, oh, JK, like I can't do this.

[00:20:57] Because they were just like, this is a lot.

[00:20:59] You're expecting for me and you're not paying me that much.

[00:21:02] So obviously, and I'm in the little backhouse in a career town apartment like ghetto.

[00:21:06] You know, it's like, yeah, it's not glamorous.

[00:21:09] And I was like, well, okay.

[00:21:11] So I felt really defeated.

[00:21:13] And then finally one of my friends, Vanya recommended me to like another person that was like a friend.

[00:21:20] And that was when that recommendation went far because she was like telling us,

[00:21:24] like, I think this brand's going to go somewhere.

[00:21:26] You should definitely like work here.

[00:21:28] I know you just graduated.

[00:21:29] You don't need it's your first job.

[00:21:30] But like let's, you know, you should do it.

[00:21:32] You should stick with it.

[00:21:33] That's helpful because then that person is vetted.

[00:21:35] Exactly.

[00:21:36] And so, and so like me as slaughter came in and she actually ended up also being like a model as well.

[00:21:45] Because she was so pretty.

[00:21:46] And then she did everything else.

[00:21:49] She's like my right hand woman to everything.

[00:21:51] And so initially she started off with everything.

[00:21:54] And then it went really well.

[00:21:56] She stayed, kept coming back to work.

[00:21:58] And I was like, thank God.

[00:21:59] Thank God.

[00:22:00] And then a month after that we kept growing.

[00:22:03] And then the month after that we kept growing.

[00:22:05] So we kept like adding more employees.

[00:22:07] We added like two or three more.

[00:22:10] And then we got an office and then COVID hit.

[00:22:13] Oh my god.

[00:22:14] COVID right a month after we got our office or month or two after we got our office.

[00:22:18] COVID hit and so we're like, okay back into my crate town apartment.

[00:22:23] Well thank God you were able to get out of the lease.

[00:22:25] Yeah.

[00:22:26] Yeah because I think everything went to shit.

[00:22:29] But thankfully people still were purchasing the product.

[00:22:32] And the great thing about COVID was like the masks right?

[00:22:35] So lipstick sales went down.

[00:22:37] Oh but the last one.

[00:22:38] One of the hops.

[00:22:39] So we were just like right place, right time.

[00:22:42] And everything just like shot up like three acts.

[00:22:44] It was crazy.

[00:22:45] Wow.

[00:22:46] So like yeah we were doing like a million dollars a month.

[00:22:49] Holy shit.

[00:22:50] And I was still like start up by.

[00:22:53] Yeah.

[00:22:54] You know, we're running everything the same.

[00:22:57] And we were so running ads.

[00:23:00] I'm like literally filming like 20 to 30 ads a day.

[00:23:04] And he's just like ad bars just like testing testing.

[00:23:08] And we got hit up by Ulta.

[00:23:13] Like the first quarter of 2020 and then they were like,

[00:23:18] we want to carry you and I was like, we're not ready.

[00:23:22] But we're going to be ready.

[00:23:23] We're going to we're going to work it out.

[00:23:25] And wait what made you say you're not ready?

[00:23:27] Well we're just small like it was just it was just me and like two other girls,

[00:23:31] you know, two three other girls.

[00:23:33] But also did you feel like you didn't have enough product?

[00:23:35] Oh yeah.

[00:23:36] Yeah.

[00:23:37] We kept selling that was another big problem was the inventory like you can't forecast inventory

[00:23:41] quick enough I started with a hundred units of each skew and we had five lashes.

[00:23:45] So that sold out really quickly and then it just like you couldn't keep up with the ordering.

[00:23:49] And we were sold out a lot, you know.

[00:23:51] And so actually we missed out on a lot of money because we were sold out a lot.

[00:23:55] And then like inventory forecasting was just impossible when you're going that quickly

[00:23:59] unless you over order and then you're like,

[00:24:01] And then you could be left with you know, no?

[00:24:03] Yeah exactly.

[00:24:05] And so we just had to kind of like guess and then we just wanted first to just make sure our D to C business

[00:24:13] was stable before we can do retail but thankfully they gave us some time.

[00:24:17] And so we had like a year basically.

[00:24:20] So we like launched the following year with Holta and it ended up being like an amazing partnership

[00:24:24] and still isn't an amazing partnership.

[00:24:27] And then another thing that happened was like hello kitty.

[00:24:30] I know.

[00:24:31] I don't know if they reached out, we reached out but yeah we had a call and I was still in that little office before COVID hit.

[00:24:40] And I was just like basically like acting like we had a bigger brand than we actually are

[00:24:45] because online we look like we were bigger right?

[00:24:48] I mean that's the thing is like nobody really knows.

[00:24:50] Yeah no one really knows.

[00:24:52] It's like how many people are like running the business but I felt you know like a little bit of an imposter syndrome

[00:24:56] because it all happens so quickly like I again my goal was like $10,000 a month.

[00:25:01] And here we are just trying to keep up with orders and I remember like we were so sold out that

[00:25:09] I felt really bad because I was like oh should we have some back orders.

[00:25:12] I need to get these orders out quick and so I just ordered the liners without the label

[00:25:18] because it would take the factory like another month or so to complete the label chip in all that stuff

[00:25:22] with the secondary packaging.

[00:25:24] So then I just basically told them ship me everything, I'll handle it myself and so I like had 5,000 liners shipped to us

[00:25:31] and then I just had friends help with the labels.

[00:25:34] Literally we were there for 10 hours like putting labels on.

[00:25:38] Like again I was still in my career town apartment so it was a really small space, packaging everywhere.

[00:25:44] And you're doing that too right?

[00:25:45] Yeah yeah I'm like free pizza.

[00:25:49] And thankfully I had like really good friends who were like willing to help and be there.

[00:25:53] But then we got the packages out in time so that was really good

[00:25:57] but it felt like a labor of love.

[00:25:59] And I always looked back on those years being like wow that was a fucking amazing time.

[00:26:04] I loved every second of it.

[00:26:06] Even though it was so hard and stressful, I was just like I just feel like you're never going to go through that again in a business.

[00:26:12] Yeah no I totally relate to that.

[00:26:15] It's so fun and I think that people ask me like what should I do in life?

[00:26:18] Like I'm lacking purpose.

[00:26:20] I'm like go wherever your heart feels called to, that sort of where I was really really lost.

[00:26:26] I didn't know what I wanted to do.

[00:26:28] I just followed where my curiosity went and that led me into the right place.

[00:26:31] Like I started with art and I thought that was what my purpose was

[00:26:34] and then I realized I'm not really having that much fun here.

[00:26:37] What can I do?

[00:26:38] When you start having fun doing what you're doing, that means you should shift.

[00:26:42] And I know that sounds like oh it's a shiny object syndrome but like

[00:26:46] I feel like your intuition leads you to the right place.

[00:26:49] Yeah and I feel like that's not to say that

[00:26:53] the thing that you're passionate about, that you have fun doing won't also come with really hard work.

[00:27:00] And grunt work that is not as exciting as the actual execution of the product or whatever it is that you're doing.

[00:27:08] You know what I mean? Like you still have to sit there and do some grunt work

[00:27:11] and find people and go through new hires and all this stuff that's like really exhausting to do.

[00:27:18] But it's still your passion and so it becomes worth it.

[00:27:21] And people don't realize the difference between having fun

[00:27:27] and being passionate and also maybe you won't be having fun for a little bit while you're getting there.

[00:27:36] And I think another big thing is people don't realize like when you're starting off and you don't have nothing

[00:27:41] and you are starting from the beginning, you don't have much to lose.

[00:27:45] So like I knew that you know what's the worst that could happen right?

[00:27:48] I lose everything, I lose all my money.

[00:27:50] Like I didn't care because I've been there before.

[00:27:53] Like I used to trade in the stock market.

[00:27:55] I was like a day trader for about a year or two years.

[00:27:58] I just wanted to figure out a way to like get out of nine to five race

[00:28:02] and just make my own money and you know blew up with my face.

[00:28:06] Like I blew up my account twice like oh my god.

[00:28:08] I went to zero twice.

[00:28:10] I had no idea.

[00:28:11] I went up to like $30,000 in my account, $50,000 in my account.

[00:28:14] And then I like at one trade at that age.

[00:28:16] And then yeah I was in like Shopify actually.

[00:28:19] I was in a Shopify trade overnight before earnings call.

[00:28:23] And I was so I was like it's going to be a positive earnings call like I knew it and it was.

[00:28:28] But what was crazy was that stock went down 30% and I was over leverage on the position.

[00:28:34] And I was like why is it going down?

[00:28:37] And I realized it was just like people did know it was a positive earnings but it was below what was expected.

[00:28:42] It was my thing to be like this, but it went like this even though it was positive.

[00:28:46] And so I went down 30%.

[00:28:47] I was like I was shook and I lost all my money.

[00:28:51] And so yeah I was just like I was used to.

[00:28:53] I was like I'm okay with starting from zero because I remember when I moved from Thailand I started from zero.

[00:28:59] Even worse because I didn't even have friends, I didn't have a family.

[00:29:03] And so I was like I feel like it's worth it.

[00:29:07] And so I think that makes it more fun because you feel like it's not so high stakes that you're going to lose everything.

[00:29:12] And then as you get bigger though, that's when it gets more stressful because there's a lot more at stake.

[00:29:19] And so I think the wrong decision on a product, it's like costing the brand hundreds of thousands of dollars.

[00:29:26] It's not the same you know $100, $2,000, $5,000 mistake.

[00:29:31] It's like the hundreds of thousands of dollars in mistake and a bunch of team time and development.

[00:29:37] And we've made a few of those.

[00:29:40] Like we over projected what we were going to make, you know the year after COVID and we overordered on inventory.

[00:29:47] And so we had to like write off a bunch of inventory.

[00:29:49] Like there's just a bunch of things like that that happened along the way.

[00:29:53] Like there was an automatic discount code on Shopify that was mistakenly put there.

[00:30:00] And people went ham and got like $100,000 worth of free products.

[00:30:07] And we didn't even know it was already shipped.

[00:30:10] Like people went ham and they bought it.

[00:30:12] It was crazy stuff like that.

[00:30:13] You're like, oh I need to put a freaking filter so that any orders above X amount get flagged.

[00:30:19] Like there's all these things that you just don't know going into a business.

[00:30:23] And so you just make the mistakes.

[00:30:24] And so we're just like, we're very much of the notion like fill fast and figure it out and make sure we don't do it again.

[00:30:31] Kind of thing but no one's going to be there like telling you like don't do XYZ because they're so specific.

[00:30:36] And it's specific to your brand, specific to your product, specific to your customers that you just like would never know and find out unless you like go through it.

[00:30:44] But I think again, like it makes it fun.

[00:30:47] You know obviously if everything was always sunshine and rainbows, it's never going to be fun.

[00:30:52] You're just going to get used to that and then you're just it's a human nature to get used to something and then like your brain goes somewhere else.

[00:31:00] So I think the challenge of it makes it more like exciting and it makes you more focused on it because you're like there's a lot of there's a lot of hand I need to make sure that everything goes well.

[00:31:10] But yeah scaling was when it the business really changed like we got to like 30 employees now we're at like 100.

[00:31:17] You had 100 employees.

[00:31:19] And some of them are like globally distributed like we have a lot in the Philippines and India.

[00:31:24] And also you're not just an Alta, you're in Sephora.

[00:31:27] Yeah. You're in Walmart?

[00:31:29] No no so we're at a higher price point so we couldn't get into like a massive.

[00:31:33] But there was another one I saw you and you announced that what was it?

[00:31:36] Yeah, calls.

[00:31:37] Yeah okay they're in.

[00:31:38] So we're in like we're in all basically Sephora and calls they both had partnerships with target and calls respectively.

[00:31:45] So like we got into all those avenues because we already had the partnership with Alta and Sephora.

[00:31:53] But was crazy that was like on the first on our first birthday launch.

[00:31:57] We launched nails price on nails which is a completely different category and like just because you launched a different category and you already have a lot of customers doesn't mean that

[00:32:06] that category is going to succeed if anything.

[00:32:08] It's more likely to fail because customers just aren't used to you.

[00:32:11] They're known they know you as like the lashes or yeah, yeah.

[00:32:15] Like your name, glaminetic means magnetic right?

[00:32:18] But I'm like no like the magnetic magnetic actually means like magnetic as a person like you're a magnetic person.

[00:32:23] You have a magnetic personality and when you put on or when you feel beautiful and you put on our products you feel that confidence you become a magnetic person.

[00:32:32] So that was sort of where I what a how I felt like like magnetic really represented to me.

[00:32:38] And so yeah, press on nails was like the new thing that I was like I don't feel like there's anything on the market that's like super trendy and high quality for press on nails.

[00:32:47] It's an antiquated industry.

[00:32:49] It's been around for 20 30 years but it's just has a bad rep people think anyone who wears press on nails is like cheap or whatever.

[00:32:58] It just doesn't look as good as like going to the nail salon are you wearing them now.

[00:33:02] Yeah, okay here look let's do a looks the same almost are you guys getting this is it?

[00:33:09] I mean, I can't even I mean I can't even I mean I knew this is a new but it looks it look you're always testing your stuff.

[00:33:19] It looks very similar and these are mine. You know what I mean? Yeah, yeah, so that's that's that was my goal when I built the category because I always love press on nails.

[00:33:30] I've only went to the nail salon like three times in my life and I hated it.

[00:33:33] Really?

[00:33:34] I hated getting a acrylics. I got it for prom ones and I just remember how painful it was on my nails. I was like why is this so painful?

[00:33:40] It was so uncomfortable and if I wanted to take it off I had to go back to the nail salon.

[00:33:44] I'm like oh my god, like there's full dependency on needing this nail artist for me to like get my nails.

[00:33:50] This is crazy but girls deal with they will that like every two weeks month.

[00:33:55] I was like yeah, crazy. So I started using press on nails instead and I didn't like any of the designs.

[00:34:02] I just got basic ones like French or whatever but if I wanted any trendy designs especially ones that were on my Instagram home feed there was like nothing on the market.

[00:34:12] I was like this is crazy. No one's again, I saw an industry that I just felt like didn't have trend and I went into it so I started creating like the nails and we started creating custom nail molds where like nobody else has the nail mold like the shape, the length like everything was custom.

[00:34:30] And then you know we got it mass replicated and then our team because everyone's really young like I'm the oldest person on our product development team.

[00:34:40] They're always on Instagram so it helps because we're always like sending in Spowe in a channel and then we have a whole process that we follow and we go through different iterations of one design like 10 times we get like 10 different temples from the supplier until it's perfect.

[00:34:57] So we really put a lot of detail effort like into the product to make sure it literally looks Michael is to have it indistinguishable from the real life in Spowe like if someone had it done at the salon and they put it next to our nail like I wanted to be either the same or better.

[00:35:13] Well, it's a time it's better because it's like it's not handmade so it's like always perfect.

[00:35:18] Yeah, I love that video of Matt talking about how your nails look just like the nails that everyone gets done at a salon that actually I feel like it went semi viral.

[00:35:31] Yeah, yeah, it did really well.

[00:35:33] I think it hit the nail on the head with like especially a man like they if girls can't tell you think a man can tell no he was just like I didn't even know you weren't going to the salon.

[00:35:44] I assume that you were this whole time but then I realized obviously of a brand and a brand so but I think it hit it right on the nose he was just like I love like I think it's sexy that you have like beautiful nails but I love that you don't have to spend time or money doing it.

[00:35:58] And obviously like guys spending money on their girls like to go to the thing else along the same money to some of the.

[00:36:04] Yeah, so you create you created a great product.

[00:36:08] Two great products yeah and then.

[00:36:11] You're also saving people money yeah that was that's a big cornerstone of the brand like the big e-fills is like save people time money and effort.

[00:36:19] So we're taking salon services and bringing it back home so like DIY beauty basically and bringing giving accessibility and also power back to the people in terms of their beauty routine because it's just like think about it.

[00:36:32] We spend how many hours do you think overall cumulatively you spent in your lifetime getting ready.

[00:36:40] Hundreds of thousands.

[00:36:44] It's like if you probably just like actually recorded the amount of time that you spend on like just beauty like thinking about it buying it plus the getting ready.

[00:36:55] And think about like all these get ready with me videos it's not just like the choosing the outfit that's like you literally spend at least half an hour putting on the foundation contouring the face doing your eyeliner now doing your lashes lining your lips.

[00:37:10] It's just like it's insane.

[00:37:13] It's like a necessary evil almost like to be a part of society yeah it's crazy.

[00:37:19] What what we have to say it is it sucks it's like I mean obviously men are judged more about like how successful are women are judged by like their beauty in there whatever and it's like as much as I don't want that to be the case in society it is you know.

[00:37:34] Oh it's 100% true it's the amount that we value youth and beauty for women compared to other characteristics is just astronomically you know yeah on a higher rank.

[00:37:47] Yeah it's it's honestly I thought about this I have to spot because I was like especially you know people who go to Burning Man or like places where it's like you're out in nature and you're not like in society you realize that all of these are constructs like beauty is a human construct.

[00:38:03] You know the feeling like you need to look a certain ways of human construct time is a construct in itself the ability the need to climb a ladder of success is a construct like you don't actually need any of those things like really.

[00:38:16] Don't think that matters in life is love and like your connection with other people but unfortunately in society like that beauty standard makes you feel like that's a necessary part of like the armor that you need to put on in order to have those relationships which is so not true.

[00:38:31] And to be accepted by society or you know to hold the male gaze or whatever it is that makes you feel like you belong yeah it's crazy yeah so I'm just like I just want to be on this mission to like shorten that.

[00:38:44] The time that we spend on that.

[00:38:47] Make it brainless make it like fun you know like if you can make beauty and the routine itself fun and not tedious then you're doing something good for for the world right yeah.

[00:39:00] And you are the main model of your brand beautiful successful you know you see in yourself on billboards on Main Street's and Los Angeles and other places I've literally been to Sephora with you in like Vegas and other places where you're you know your face is there and you're pretty young to have success at this age which I'm not it's a great thing I love that.

[00:39:28] But you know now that you've had a taste of all of this what can you tell people who want to go on a journey like yours because you've obviously you've learned a lot learned a lot you felt a lot yeah you were Forbes 30 under 30 you've had all the markers in society that everyone strives towards you've been there done that now.

[00:39:53] Yeah so crazy that you say and you give an overview like that because it doesn't feel like I still don't feel like super successful for some reason like it's not and I feel like that's maybe just like the human brain when you get used to something you're just like okay like I don't really I don't know I'm obviously like really grateful for all of those opportunities and what I've been able to accomplish but I don't it hasn't said in my head I think a lot of the reason why is because I don't really define six.

[00:40:22] I don't really define success by like how many billboards and like how much money you make I don't really define success that way I feel like the most successful people people that I look up to are the happiest people in the world like the people that get to really just do whatever they love like have total freedom and that to me is like success.

[00:40:38] And you know I feel like I feel like glimnetic is my identity and I represent that to the world and I want to spread the love of glimnetic to the world and so in that way I sort of have to be the face of it because I am the brand.

[00:40:56] But I don't necessarily feel like an ego about it I guess it was like when it was cool to have it and I it was like so real to see that and people are like oh my god like they think it's so much more like cool than what I maybe I personally think.

[00:41:08] Because I'm just like this is just a part of the job like you know yeah I sort of see like that and so I think it's because I don't I don't have as much of an ego about it I don't necessarily I still feel like the same exact person.

[00:41:20] As before I started like I'm still down to like drive my PT cruiser around and like paint and get paint all over me and I don't really care you know what I mean yeah I mean I love that about you I remember when I first met you in Miami I thought oh my god she's so humble.

[00:41:38] You're like you were just so humble and sweet and like trying to get to know people and you didn't have that ego at all which was foreign to me because I've met a lot of successful people in an outside of LA and you know a lot of that once they get there they start so you know their ego gets a little bit better and you know they see themselves as maybe like above others or whatever you know we see that we see that a lot in LA.

[00:42:05] And I love the way you define success and just knowing you as a friend you're not superficial like that even though you you know you own a beauty brand not that that's superficial but you know what I mean it's like you pay attention to other things besides beauty like you know you're always trying to like get people together and go on adventures or like even on your birthday you want you know you have your friends over in your house and you know you get everyone around the table and they're sharing.

[00:42:35] Personal things and like we're you know we're all crying together and stuff which is like you know what I mean it's like it's a beautiful thing so yeah I really admire that about you but.

[00:42:46] Thank you so much you're welcome.

[00:42:48] I really love that by way like go and I did on my birthday I'm just so sick of like the superficial like LA parties.

[00:42:55] I obviously like growing up in LA I was like initially it was like wow that's so cool whatever like getting to those parties was whatever and then when you get older you're like wow I realize I don't really get much out of going to these parties I meet somebody I meet 5 million people at a party and I forget their names I don't remember.

[00:43:13] It's like you want to get to know that person and their soul and the only way you could do that is through deep connection and that's why I was like my birthday I want to do something different so like I invited.

[00:43:22] Some people that I wanted to get to know more and then also people that were already my close friends and then I had people do we sort of made like a shallows tea house by but you know that is by like it's more like cozy comfy on being sliding and then we sat around in a circle and everyone like shared.

[00:43:38] You know first we did intros which got really emotional because people really sharing like their life story and it there was some stories that we were just like holy crap like you went through some shit you know and then we did we are not really strangers games which is like a really they.

[00:43:51] It's like really deep questions that really personal we have some are here.

[00:43:56] It's so deep and people really opened up to strangers and so like we sort of had this fast bonding because within two hours everyone knew like everyone's personal things about each other.

[00:44:06] Yeah and it was like this deep bond and connection that you can't get through a normal party right because you just don't go there it's taboo I guess but if you create a space where people can have that connection with each other it's powerful and people are like you know what I mean.

[00:44:20] It's so powerful and people feel almost like energized and relieved and for the first time connected right like I think a lot of people in big cities especially they're feeling disconnected from other people because it's like there's so many people around but yeah you're not really like knowing anybody on a deep level because you just there's no stillness.

[00:44:36] There's always chaos it's always like the million parties that are going around and maybe there's a better option so you always feel like as you know you always feel distracted

[00:44:45] and so I think it's really important and I encourage everyone to do it too just create a space with you and your friends where you can like have these conversations with them encourage them to share deep things about themselves because it's really powerful and people are going to remember that party forever.

[00:45:01] If I just do a rager no one would remember it they'd be like another rager out of like the 500 I went to the show.

[00:45:05] It was so true. You know I wanted something memorable about the people were like and I got like four messages out of like the 10 people afterwards and they were just like oh my god like thank you so much I really needed that and I think it was a sign from the universe that I needed to go to your party because I like was I needed this at this very moment that encouragement from other people like the sense of like feeling accepted from other people.

[00:45:27] It was so beautiful almost cried I was like you did cry.

[00:45:31] No it's true we should do that more because I love yeah people together to you go to my house like so many times you're you're really good at throwing parties I think you should do that for your next that yeah yeah yeah no I totally will we could plan it together yeah I was going to say I remember specifically specifically that night you were talking about like your background and how you grew up poor and an in Thailand and the moving of

[00:46:01] all of that you know I feel like so many people that I talk to who are either successful founders or they're successful you know actors are in some way they've made it.

[00:46:14] They have stories like that yeah where they had a really hard upbringing filled with like trauma and uncertainty and whatever but yeah what was your childhood like what's the what's the story there.

[00:46:28] Yeah I mean I grew up with my biological dad was I would describe him as I don't know I mean I was really young but just remember his energy being like really hostile and not like there was no love there.

[00:46:42] And so he was a drunk like chronically would always go out drink until he couldn't see anymore come home stumble back home and I remember one night specifically he like hit my mom like really hard and my sister in the other room were like because we already knew that he was not coming back home but he was out like with prostitutes and I don't know I don't even know what he was doing but after that my mom was like okay I'm going to take a stance and like we

[00:47:11] can't be together anymore and we had a basically they had a divorce and I remember her.

[00:47:18] I remember I was on my grandfather's house and she was like okay so you're picking who you want to live with.

[00:47:27] Like basically choosing custody who are you picking and my dad was always like rough with me like he hit me and he always like like my sister more

[00:47:34] and so I obviously picked my mom like when I went when I saw her it was like love light warmth and then him was like cold dark like that was what I remember as a kid

[00:47:46] and then and then after the divorce my mom put me in my great-grandfather's house and then she basically put me there I remember it was like a stormy night like thundering outside.

[00:47:59] She tucked me in bed and she was like I'm just I'm going basically and I didn't know what was happening

[00:48:05] and then I woke up the next day and she was gone and I didn't know why and she was gone for like two years.

[00:48:13] And that when you're seven like feels like an eternity and it was like a house that was it was a really bad like the environment was really again cold

[00:48:23] my grandfather when it was in the Thai Navy and so he lost all his hearing or he was a pilot and he lost all his hearing

[00:48:30] and so he was mute also he couldn't really talk and then my this was really sad my great-grandmother right before I was born

[00:48:40] she suffered a fall in that bathroom downstairs and she fell in such a way that it like her spine severed

[00:48:48] and she couldn't she couldn't do anything she was a complete vegetable she was just in bed like her brain was alive

[00:48:55] but her whole body was immobile and dead and she she just sat in the bed being fed through a tube

[00:49:04] and this is who you were rate this is who you were staying with at age seven.

[00:49:09] Yeah and I just saw her she's always in the back corner of the house on the bed and then I was with my great-grandfather

[00:49:16] and he was just like mute and death and like I didn't communicate with anybody right

[00:49:21] and so and he was really poor it was like a really it was like a dilapidated house

[00:49:27] and he went to the market every Sunday and got me potato chips like a large bag of potato chips

[00:49:33] and that's like basically all eight the whole week so it was just like a really and then when I went to school

[00:49:39] like I had to walk to school like at 5am 4am or whatever every morning and that there was no like shower

[00:49:44] it was just like a basin with water and then like I would have to pour myself with cold water every morning

[00:49:50] and I think I went to depression as a kid like I think that's what it was

[00:49:54] like I just remember everything was black and white and like I had the most horrible like nightmares

[00:49:59] and I never thought my mom was gonna I was like my family's just gone overnight

[00:50:03] and so two years later my mom finally came back but like that was super traumatic

[00:50:09] because also at school my teacher this was kindergarten in Thailand for every

[00:50:16] for every this is a way that they like used to reprimand their students

[00:50:20] for every whatever test question that I got wrong they would hit you that amount of time

[00:50:27] so students after they got the test scores with line up in front of the teacher

[00:50:30] and teacher had this stick and he would just see was hit your hand the amount of times you got wrong

[00:50:34] so you got five wrong to get hit five times and she had like a really big stick

[00:50:37] so it would come home with like bruised hands

[00:50:39] there's like and I would walk home and it was like super sweltering hot all the time

[00:50:44] so it was just like a terrible overall like experience that I think I felt like super alone

[00:50:50] like being in that

[00:50:51] so yeah when my mom came and got me I was like I was like in depression

[00:50:57] like I couldn't even react like I didn't even know I just like I just accepted my fate

[00:51:00] you know like I was like this is how life is gonna be

[00:51:03] and so I was so grateful like I just don't remember the moment like going over the golden gate bridge

[00:51:08] and I remember seeing like how beautiful like life was

[00:51:13] so yeah I'm just like super grateful to be in America

[00:51:19] I think it's you know it truly is the land of opportunity

[00:51:23] and I couldn't have accomplished it like if my mom didn't give me that chance

[00:51:28] you know

[00:51:30] yeah I mean I didn't even know the extent of what that was like living in Thailand

[00:51:40] with your grandfather and grandmother and just like not being able to communicate

[00:51:47] going to school you know getting hit for being wrong about something like

[00:51:53] yeah you know but that you were able to leave and and come to America

[00:52:00] and that your mom came back is just like yeah thank God

[00:52:06] I mean I'm so grateful like I think that people have experienced way worse than me in life

[00:52:12] and like in their childhood I've heard some crazy crazy stories so it makes me feel like

[00:52:16] okay what I went through wasn't like so bad

[00:52:18] obviously like when you're just in that situation you're like this is this is like hell on earth

[00:52:24] and my sister I feel my bad for my sister because she had it even worse than me

[00:52:27] because she had to stay in Thailand for like five years after me

[00:52:31] because she stayed with her dad yeah she's she's she's she's with my dad and he was a psycho

[00:52:36] so like he she went through some shit you know

[00:52:39] and she still she still has she still has depression and like dealing with a lot of issues

[00:52:45] from because of that so like in a way like I had it way better than her

[00:52:49] yeah and I feel really bad because she's still dealing with it you know

[00:52:53] and I have gotten free from man I'm working on it

[00:52:58] but I think it's good because it just makes you more grateful for like everything

[00:53:03] yeah I think so too and also I feel like it's important for people to know

[00:53:08] you know whatever they are going through

[00:53:11] yeah that they can they can get out of it and their lives can turn around like just

[00:53:15] the way that you describe that moment where like you saw the bridge you know

[00:53:19] and then it's like you saw the light and everything change even though you did feel like

[00:53:23] you were hell on you were in hell on earth yeah

[00:53:25] yeah that was when everything shifted like cool air on my face

[00:53:29] I think

[00:53:31] like cool air on my face you know

[00:53:35] I like it's crazy because when you're like when you're seven

[00:53:39] I don't feel like you have many memories but because it was so like everything was so like

[00:53:43] jarring I like vividly still remember looking up and like seeing the bridge

[00:53:47] like seeing like the gates you know like crossing over the bridge and I was like I'm in heaven now

[00:53:51] like I'm saying yeah I'm good you know

[00:53:53] and so like maybe that's that's what drives me to feel like

[00:53:59] I don't have anything to lose because I felt like that was way worse you know

[00:54:03] like I'm never going to get to that place again even if I lose everything I'm like I'm still going to

[00:54:07] still in America I'm still in America

[00:54:09] yeah and I still I'm still I still have the resources and like the friends

[00:54:13] and like all this stuff I don't I feel like actually have made friends who

[00:54:17] like would stick with me even after everything like

[00:54:21] changes for me you know like if everything was if I didn't have anything

[00:54:25] yeah hearing that story

[00:54:29] makes you as a person makes so much more sense to me

[00:54:33] because I remember we were at that rise festival

[00:54:37] and it was me you and Matt and like everywhere you would go

[00:54:43] you would like you would look at like a sculpture or like a mountain or something

[00:54:47] you're like oh my god it's so beautiful

[00:54:49] like I can't believe we're here like every little thing

[00:54:53] you would turn into like a big thing and me and Matt

[00:54:57] were walking and I'm just like I'm like Matt do you feel that way

[00:55:01] I'm like I don't know I don't just like look at a mountain

[00:55:05] and feel that way he's like no me neither but maybe we should I'm like

[00:55:09] seriously dude like you know we it's almost like we took it for granted

[00:55:15] because we hadn't been where you were you know what I mean and it makes so much

[00:55:19] sense to me how the little things are so precious and beautiful

[00:55:23] to you and that you haven't lost that even though you've

[00:55:27] come this far you know I mean like you still are that like

[00:55:31] young girl who's like seeing something for the first time and like

[00:55:35] it was really it almost

[00:55:39] it gives me so much perspective to hear that story

[00:55:43] because it you know it's really a choice to be grateful

[00:55:47] you know what I mean like it really is a choice that

[00:55:51] no matter how many great things have happened even the most simplest thing

[00:55:55] the most simple thing you have chosen to make a big thing

[00:55:59] that you can like be grateful for and like that just made so much

[00:56:03] sense to me when you when you said that story because it meant so much

[00:56:07] to me and Matt were like oh my god I'm so lucky I'm friends with her he's like yeah

[00:56:11] she's so amazing you know what I mean it's like

[00:56:15] you know and then on top of that of course like you know she's always like

[00:56:19] she's the prettiest girl I was blah blah blah like he loves you so much

[00:56:21] but it's not you know it's not just that

[00:56:25] it's like who you are and your soul and stuff like that

[00:56:29] which makes it you know even better but

[00:56:33] thank you yeah never even thought about it like that honestly

[00:56:37] because I was like I always wonder why I am so like

[00:56:39] I'm thrilled by things I'm like I'm always

[00:56:41] definitely to appreciate like the beauty in all things

[00:56:45] and I never I just thought it was like the artist in me

[00:56:49] you're right could be definitely could be the

[00:56:51] it sounds yeah it sounds like that's

[00:56:53] that's the main thing because you know you're on

[00:56:57] hell on earth and you have you know you haven't seen the light and so

[00:57:01] everything once you get out of that it becomes

[00:57:05] the light and they always say like you know

[00:57:07] you can't appreciate the light without the darkness

[00:57:11] and this is kind it's kind of that yeah it's that

[00:57:13] 100% and I think like the best art

[00:57:17] you know you being in a dark place because that's when you feel the most emotional

[00:57:21] the most connected with yourself and that's why

[00:57:25] the best art is art for me I love trying to sat music

[00:57:29] I love this like throw it like cry acts for me is like

[00:57:33] I feel like he connects to that deep plays

[00:57:37] that a lot of musicians can't connect to because he connects with it

[00:57:41] he connects to it within himself when he channels

[00:57:43] that creates music and so when I when I play and when we saw him at

[00:57:47] Rise Festival it's like like this is create like this was a pivotal moment in my life

[00:57:51] like I felt like all of a sudden everything made sense

[00:57:55] and yeah I think again like going

[00:57:59] going back to Matt like I it was the first time I also felt like

[00:58:03] this was a relationship that is healthy

[00:58:07] and this is the first time like I've ever been like this in love

[00:58:11] and it was it was crazy because we only know each other

[00:58:15] we were only like started dating for like a week

[00:58:19] and then we said I love you so I was like oh dude I was there for you

[00:58:23] I know

[00:58:25] okay I want to talk about your relationship with Matt

[00:58:29] because he's also a friend of mine I was friends with both of you before

[00:58:33] you met

[00:58:35] but I saw the relationship

[00:58:39] it happened in front of my eyes and it was

[00:58:43] so different because I also you know I'd seen

[00:58:47] I'd seen you with you know boy friends and

[00:58:51] I never felt like you

[00:58:55] I don't know I never I never felt like you could be fully yourself

[00:58:59] but with him I feel like you are so what do you

[00:59:03] think is like the main difference and what is it about Matt that brings that out

[00:59:07] yeah it's um like we were talking about this

[00:59:11] like psychology when you're going up there's like different types of attachment

[00:59:15] styles there's like secure attachment there's like anxious avoiding attachment

[00:59:19] and I think I definitely have like more like an anxious

[00:59:23] avoidant attachment because obviously my childhood

[00:59:25] and so I feel like again to a lot of relationships with like other people who are like

[00:59:29] also anxious avoidant males especially males is really easy for them to be more avoidant

[00:59:33] yeah because yeah it's hard for them to show emotion but with Matt

[00:59:37] I think because he's an artist and I haven't ever dated like an artist

[00:59:41] a creative before which is weird because I am a creative it makes sense but

[00:59:45] I just never I don't know why I think it was again I was like attached

[00:59:49] or whatever like attracted to anxious avoidant guys

[00:59:53] and so he made me feel really secure I think like he

[00:59:57] was just like a little bit more expressive with his emotion

[01:00:01] and he's just really cute with all the things that he does

[01:00:05] and is actually more expressive than I am

[01:00:09] so it's like almost like I feel like I'm like

[01:00:13] sort of the guy in the relationship in the sense of like expressing emotion

[01:00:17] because he is so expressive and so affectionate

[01:00:21] then it makes me feel like not as much you know

[01:00:25] and so that makes me feel like really secure and really loved

[01:00:29] and really like I don't know validated I guess

[01:00:33] because I never really felt that in a relationship sadly

[01:00:37] and I felt like I was just with like I was with businessmen

[01:00:41] like a lot of the guys I dated were like also in business or entrepreneurs

[01:00:45] it was more like they were more focused on their business

[01:00:49] or whatever else was more important or prior priority

[01:00:51] and I was sort of there to like these sports system

[01:00:53] versus like being made the priority which he definitely like

[01:00:57] reinforces and tells me all the time like I'm the priority

[01:01:01] like above everything else which is insane you know

[01:01:05] that's crazy to me to have somebody like feel that devoted to you

[01:01:09] and so I think that's when I felt super secure

[01:01:13] yeah you know that makes sense

[01:01:15] and most I mean most of the guys you dated it was in L.A right

[01:01:19] yeah L.A and what am I am?

[01:01:23] yeah do you feel like there's a difference between guys in L.A and guys in Miami

[01:01:27] I mean as uh I mean there's obviously like people that travel to both cities

[01:01:33] but like as an average in terms of like people who like live in Miami and stuff

[01:01:37] it's definitely more a little bit more surface level I would say than even L.A

[01:01:41] really?

[01:01:43] at least for guys that I've seen but I don't know again it's like it's all

[01:01:47] personal experience so it's hard to say like and you know in general because I haven't

[01:01:51] even dated I don't really date

[01:01:53] I just get into relationship

[01:01:55] um so yeah it's hard for me to say I wouldn't know because I didn't really

[01:01:59] explore the dating scene yeah no that makes sense if you could go back

[01:02:03] and uh and talk to you like 20 year old self

[01:02:09] about dating what would you or like dating and also

[01:02:13] priorities yeah what do you think you would say knowing what you know now based on like everything

[01:02:19] that you've been through and accomplished

[01:02:23] I think like you know set your boundaries and like listen to yourself more

[01:02:27] because I think I let other people dictate my life

[01:02:31] because I also felt a little helpless I think like again like going off

[01:02:35] my childhood I felt helpless so I think like in relationships I was also having that

[01:02:39] relationship with myself where I felt like I didn't have control over anything like it was

[01:02:41] up to the guy to decide or whatever and so I think um definitely

[01:02:47] show a little bit more dominance in in yourself

[01:02:51] and like where you what you want demand like what you want

[01:02:55] you can get I realized um and this is a whole other topic of like manifestation

[01:03:01] in the universe I mean why not let's talk about it yeah

[01:03:05] I I realized that and people I've heard this before like when I started hearing

[01:03:09] about the secret I was they're like oh you can manifest anything you want I was like that sounds a little tacky

[01:03:13] but then I like I understood it for myself when I started seeing it happen in my life

[01:03:17] like whatever I wanted and wish for like I got

[01:03:21] but how?

[01:03:23] I would just imagine myself already having it and feeling like I already had it

[01:03:27] and then it would just magically happen like within the course of however long

[01:03:33] but like pretty short period of time same thing with like with glimetic I definitely

[01:03:37] felt like I manifested that because it was something that I really wanted in my life

[01:03:41] was like the sense of purpose and like building something that like lasts beyond me

[01:03:45] because that was my my goal is just like to build a household name and

[01:03:49] after you know after we surpassed you know I was like oh beyond $10,000 I was like

[01:03:53] I want to I've realized like I can make this into a long lasting household name

[01:03:57] that like even when I'm 80 years old I want to look back on it and be like wow

[01:04:01] look at how much it's evolved and it's turned into this thing and then it was like my baby

[01:04:05] yeah like you don't even know what it's going to be

[01:04:07] it's literally like a child like even still now like it's

[01:04:09] you know you don't know what product you're going to add next or what you know what I mean

[01:04:13] it's truly is it's like the same analogy of having a child it's the exact same

[01:04:17] you don't know human you're birthing or the personality that it comes out with

[01:04:21] it's gonna have its own personality it's gonna want to do its own thing

[01:04:25] that's the way that I feel like with glimetic I don't know exactly in 80 years

[01:04:29] where it's going to go but like I have an overall feeling and idea of like where I want it to go

[01:04:33] and it has its own almost has its own brain like it's gonna grow into something

[01:04:37] and I'm it's going to be really exciting to see where it goes it's like literally

[01:04:41] like a kid yeah I think so many great companies are like that Netflix for example

[01:04:45] was something completely different they were like ship DVDs

[01:04:47] because you don't know you don't know what like how the times will change

[01:04:51] and and that's a mark of a great company is like being able to shift along with

[01:04:57] whatever's going on around it it has to ship like Netflix like you said it's a great example

[01:05:01] flying cars are coming out you know we don't know we like yeah I heard there's the first flying car coming out like 2025

[01:05:09] oh my god so it's crazy like the world is changing fast especially now with AI

[01:05:15] and we're creating technologies that think for themselves you know like we don't know where it's gonna go

[01:05:19] but I think at the heart of it like with the way society's both

[01:05:23] there's always going to be a need for people to feel beautiful

[01:05:25] it's just the methods in which they get there is gonna change and improve with technology

[01:05:29] and so hopefully like with climatic we're gonna keep up with that

[01:05:33] and make sure we are at the forefront of that

[01:05:35] yeah no 100% you're always keeping up with the times

[01:05:39] we did NFTs together

[01:05:41] oh my god

[01:05:43] wild times

[01:05:45] wild times

[01:05:47] I'm trying to think that I miss anything

[01:05:51] um maybe we could talk a little bit more about the universe thing because I think it's

[01:05:59] yeah because yeah yeah you mean the manifestation stuff

[01:06:03] yeah the manifestation stuff I feel like is really cool

[01:06:07] because

[01:06:09] yeah I think a lot of people don't realize that the universe and I've heard this

[01:06:13] I've heard this from everyone right because it sounds very well

[01:06:17] it does but until you've like firsthand experienced the power of it

[01:06:21] you're like this is not woo woo this is real

[01:06:25] do you feel like your manifested Matt

[01:06:27] I actually did okay well I wanted to tell me

[01:06:29] I actually did so there's on YouTube I get everything on YouTube

[01:06:33] there's guided meditations on how to manifest whatever you want

[01:06:37] like literally there's like a million videos on like

[01:06:39] manifestation meditation

[01:06:41] like even before you fall asleep that

[01:06:43] that um very specific time be while you're falling asleep and when before you fall asleep

[01:06:49] is like when your brain is most uh what is it like a tune and vulnerable

[01:06:55] to messages so that's when people like when people go into a hypnotic state

[01:06:59] they enter that state they put you in that state

[01:07:01] were you playing YouTube videos while you were sleeping

[01:07:03] well I was down to try that

[01:07:05] while I was almost falling asleep of just like because I was talking this

[01:07:09] relationship that was just so painful and just toxic

[01:07:13] and I just was like this is

[01:07:15] I need to figure out something a way out of this

[01:07:17] and I was like I need to use my mind

[01:07:19] and so I literally I thought I was like this sounds

[01:07:23] crazy but I'm gonna do it and so I started doing it

[01:07:25] I only did it for like five nights

[01:07:27] and just like that hour before you fall asleep

[01:07:29] it was just like imagining the person that I wanted

[01:07:33] in my life

[01:07:35] and I would imagine like the traits that somebody like that basically

[01:07:39] what Matt had

[01:07:40] what were the traits?

[01:07:41] just someone like that was always like happy smiling laughing

[01:07:45] and like loving, affectionate

[01:07:47] like devoted um artistic

[01:07:51] but so hot and I love that

[01:07:53] and I'll be swaggy

[01:07:55] you know those things you know

[01:07:57] obviously and um yeah

[01:07:59] and it was crazy because it was like a month after that was when we took

[01:08:03] that trip

[01:08:05] it was crazy because Nicole had always been saying

[01:08:07] Nicole knew both of us and she was like wait

[01:08:11] you should talk to Matt

[01:08:13] because he's actually like

[01:08:15] you guys are very similar

[01:08:17] you guys are like the male female camera part to each other

[01:08:19] you should definitely

[01:08:21] and I was like um I don't know

[01:08:23] and then when I talked to him I was like wow

[01:08:25] okay I get what he's

[01:08:27] I get what she's where she's going with it

[01:08:29] but I just never I didn't see him

[01:08:31] more more than just a friend initially

[01:08:33] and then um

[01:08:35] and then we went on this trip together

[01:08:37] which was by accident

[01:08:39] I'm an itinerary girl

[01:08:41] I might not be the most organized person

[01:08:43] when it comes to just my stuff

[01:08:45] but you will set up a

[01:08:47] fire itinerary

[01:08:49] I am very much deal to oriented when it comes to itineraries

[01:08:51] in uh

[01:08:53] in planning any experience

[01:08:55] any experience um especially trips

[01:08:57] and so I did a five-page itinerary for

[01:08:59] Washington because my friend

[01:09:01] Jen was asking me to go to a Rufus D'Sou

[01:09:03] concert at the Gorge and I was like wait

[01:09:05] I definitely need to go to that because I

[01:09:07] haven't been and um

[01:09:09] also I love Rufus and also

[01:09:11] I looked up on TikTok what

[01:09:13] Washington looked like and I was like wow

[01:09:15] there's so much nature is so beautiful

[01:09:17] so I basically did this whole like

[01:09:19] itinerary where the first three days was hiking

[01:09:21] and seeing all the sights like Mount Rainier

[01:09:23] and all the areas around there

[01:09:25] and then um on Saturday was a Rufus concert

[01:09:27] and I was like I had a lot of activities after that

[01:09:29] it was like this little town called Levinworth

[01:09:31] which is like an old German town

[01:09:33] that was so freaking cute

[01:09:35] and I had it all planned with details

[01:09:37] dates literally hour by hour breakdown

[01:09:39] what we're gonna do

[01:09:41] I'm crazy

[01:09:43] and then um I sent it to Jen and she was like

[01:09:45] oh I can't go anymore

[01:09:47] and I was like okay

[01:09:49] and so Matt I was already texting Matt

[01:09:51] and I was like I don't sound a little crazy

[01:09:53] but do you want to go on this trip with me

[01:09:55] but what I like about this is that

[01:09:57] you were not afraid to take initiative

[01:09:59] in terms of that trip

[01:10:01] like obviously you know

[01:10:03] he was very active in making sure

[01:10:05] you guys saw each other and you really liked

[01:10:07] you but that's

[01:10:09] something that like I grew up

[01:10:11] I grew up Persian and I was always told

[01:10:13] like have the guy you know

[01:10:15] message you first and don't ever show interest

[01:10:17] and it was like all this advice

[01:10:19] that I was getting that was like complete bullshit

[01:10:21] and every girl I talked to

[01:10:23] like really has the guy that she wants

[01:10:25] is like oh yeah

[01:10:27] like I just told him to come on a trip with me

[01:10:29] and I'm told him to this

[01:10:31] and I'm like that's a pattern I've been noticing

[01:10:33] yeah I think that's a big thing

[01:10:35] I noticed about other people too

[01:10:37] I'm very much like I need to do whatever I feel

[01:10:39] even if it's not necessarily meeting

[01:10:41] my gender role I don't care

[01:10:43] I don't care

[01:10:45] I will do it

[01:10:47] because I want to do it

[01:10:49] and if he didn't want to come

[01:10:51] I'm just like I'm going to make this trip happen

[01:10:53] because I have a vision for how it's

[01:10:55] going to feel when I'm on it and I need to

[01:10:57] feel that you know like I'm very much

[01:10:59] of a visionary when it comes to like

[01:11:01] not even just my product

[01:11:03] and brand but also just in terms of my day

[01:11:05] to day like I'm like I

[01:11:07] feel like I need to go this because it's going to make me

[01:11:09] feel this way and I want to feel this way

[01:11:11] and so then I do the things

[01:11:13] necessary to do that and it always

[01:11:15] happens always still

[01:11:17] so that's why I'm like

[01:11:19] I think I'm really good at setting up

[01:11:21] experiences and that's why I started

[01:11:23] inviting groups of friends on two trips

[01:11:25] because I have specific things I want to do

[01:11:27] in it and everyone always like pretty much enjoys it

[01:11:29] sometimes they think it's a little intense

[01:11:31] because I'm like four hikes in a day

[01:11:33] but like I think most of the time they're like wow

[01:11:35] we got to see a lot and the small amount of time

[01:11:37] we were there we were productive

[01:11:39] like I'm a mother very productive

[01:11:41] not just in like work

[01:11:43] but also in life like I want to experience more

[01:11:45] and feel more and do more

[01:11:47] and you know see more

[01:11:49] I think you know because I didn't get to do that as a kid

[01:11:51] I didn't get to do that until college basically

[01:11:53] so I'm like I want to live life deeply

[01:11:55] yeah no dude you're such an inspiration to me

[01:11:57] I can't even tell you everything that you're saying right now

[01:11:59] I'm like oh my god

[01:12:01] cuz I mean I relate to a lot of stuff

[01:12:03] like you know obviously

[01:12:05] I grew up in a little bit better

[01:12:07] circumstances but emotionally

[01:12:09] I think I'm like I'm like

[01:12:11] I'm like I'm like I'm like

[01:12:13] I'm like I'm like I'm like

[01:12:15] I'm like I'm like I'm like

[01:12:19] I'm like I'm like I'm like

[01:12:21] I'm like but overall

[01:12:23] everyday I like

[01:12:25] I'm not tired of the thing

[01:12:27] the way I feel is

[01:12:29] it's like I think

[01:12:31] people will talk a little

[01:12:33] more about my kids

[01:12:35] they're like

[01:12:37] like I'm like I'm like

[01:12:39] I'm like I'm like

[01:12:41] yeah that's all right

[01:12:43] Okay, if I just start throwing these events

[01:12:46] and reaching out to these people that are heroes of mine

[01:12:49] or when Navale spoke at my event,

[01:12:52] that was nuts to me.

[01:12:54] The first time even the second time

[01:12:57] or getting Chris Voss as a mentor

[01:12:58] and all these people in them like, whoa,

[01:13:01] how am I even doing this?

[01:13:02] But it's like you know in your head

[01:13:04] and intuitively what you want

[01:13:07] and what's gonna feel good

[01:13:08] and who you wanna be surrounded by

[01:13:10] even when you were describing right now,

[01:13:13] I was imagining a guy that was smiling and happy all the time.

[01:13:17] It's so funny because I grew up around guys

[01:13:19] that thought they were gangsters

[01:13:21] and that's who I would date in high school.

[01:13:23] You know what I mean?

[01:13:24] And they always tried to act really hard.

[01:13:26] You know what I'm talking about with those types of guys?

[01:13:28] I'm sure you've encountered like that.

[01:13:30] I don't like that at all.

[01:13:31] And when you just said that.

[01:13:33] And girls and boys, I don't like that.

[01:13:36] I don't like that.

[01:13:38] And when you just said that right now,

[01:13:40] I'm like, oh my God, I just realized that this year

[01:13:43] that it's so important for me to be around the guy

[01:13:45] who's happy and smiling because it affects my mood.

[01:13:48] Yes!

[01:13:49] Like it affects my mood.

[01:13:50] Of course.

[01:13:51] Like my mood, well if you're there,

[01:13:53] then I'm gonna join you in.

[01:13:54] Yeah.

[01:13:55] And if you're not vibing, I'm not vibing.

[01:13:58] Exactly, exactly.

[01:14:00] Because it's contagious and that's the thing.

[01:14:02] It's basically a mark of a failing relationship.

[01:14:05] It's like stonewalling.

[01:14:07] And when males are kind of like that more reserved

[01:14:09] and stuff, it's like easy for them to just like stonewall.

[01:14:11] And you feel like you did something wrong.

[01:14:13] Oh, it's a form of gas lighting.

[01:14:15] But you know what you did something wrong when you didn't.

[01:14:17] Yes.

[01:14:18] But you know what I think is like a major contribution of that?

[01:14:23] You know obviously you've seen like the Andrutate stuff.

[01:14:26] And there's a lot of advice on like,

[01:14:29] I guess it's like red pill Twitter.

[01:14:31] I don't even know what to call these areas of the internet.

[01:14:34] But you know, and even like the advice we would consume

[01:14:38] in terms of like dating.

[01:14:41] A lot of it was based on gender roles.

[01:14:44] And while some of it is true, a lot of it is not.

[01:14:48] You know, so the stonewalling thing,

[01:14:50] it's like I've read advice that is given to guys about dating

[01:14:54] and some of it is like if she's acting up ignore her.

[01:14:58] Like literally it will say that.

[01:15:00] The guy will be like she will not respect you

[01:15:02] unless you ignore her leaf.

[01:15:04] And it's like no, no, you're just creating a dynamic

[01:15:07] where the girl is dependent on you.

[01:15:09] Now you're creating an anxious attachment style

[01:15:12] where you have control and it's a toxic dynamic.

[01:15:16] And that relationship is bound to fail.

[01:15:18] It's like if you want a faster failing relationship,

[01:15:20] keep doing that.

[01:15:21] Yeah, keep doing that.

[01:15:21] But you're not gonna find like true love

[01:15:23] connection vulnerability.

[01:15:24] And that's where you find true happiness.

[01:15:26] And I think a lot of males.

[01:15:28] Oh my God, did you know?

[01:15:30] Lucy showed me this because she messaged

[01:15:32] the founder seeking arrangements.

[01:15:34] Or whatever employees didn't and they wanted

[01:15:36] to do a partnership and he was just like,

[01:15:38] I'm moving away from sugar babies

[01:15:40] and I'm moving away from that.

[01:15:41] And wanna like move seeking into a new,

[01:15:45] I don't know, like,

[01:15:47] arena or something.

[01:15:48] Yeah, I realized that she said I realized

[01:15:51] that I was really lost and broken in the past

[01:15:55] and I was trying to fill it with multiple girls.

[01:15:58] And I thought that true love didn't exist.

[01:16:00] But then I met a girl and she changed everything

[01:16:03] and now I realize I was dumb and stupid back then.

[01:16:06] And that all these males on my platform are lost

[01:16:10] and they just need to be found.

[01:16:12] They just need some, they just need to find love,

[01:16:14] true love so that they realize

[01:16:16] that that's where true happiness lies.

[01:16:18] Okay.

[01:16:19] Whoa.

[01:16:20] Yeah, first of all, I want that.

[01:16:22] I want that guy.

[01:16:23] She said that, he said that email back to her.

[01:16:25] Dude, I want that guy on this podcast.

[01:16:27] Second of all, you know, he's also really good

[01:16:29] at talking about this.

[01:16:32] You know, my friend Neil Strauss, you met him.

[01:16:34] He wrote the book The Game.

[01:16:36] Teaching men how to like, you know,

[01:16:38] neck women and stuff like that.

[01:16:40] And he got really good at it

[01:16:41] and he got a lot of girls and a lot of guys

[01:16:44] learned to get women in that way.

[01:16:46] And I talked him recently about it

[01:16:49] and he said, by the way, he's not like that at all.

[01:16:51] Like he's a really great guy.

[01:16:53] Yeah, he's nice.

[01:16:54] He does inner child work.

[01:16:56] He helps people connect with themselves.

[01:16:58] He is not that guy.

[01:17:00] But when he talks about that book,

[01:17:02] he told me he's like, Nicole,

[01:17:04] that was really a book about insecurity

[01:17:07] is what I would say.

[01:17:08] 100%.

[01:17:09] So I think it would be so interesting.

[01:17:11] I'm just gonna manifest this right here.

[01:17:13] I would love to have Neil Strauss

[01:17:15] and the Seeking Arrangements guy sitting on the couch

[01:17:18] talking about that with him

[01:17:19] because guess fucking what?

[01:17:21] That's the truth, right?

[01:17:22] Yeah, I feel it.

[01:17:24] It's already gonna happen.

[01:17:25] I mean, why would they say no?

[01:17:26] Like I think he wants to spread that message.

[01:17:28] That's why he wrote back in an email that message.

[01:17:30] I'm gonna hit him up straight up and going to.

[01:17:32] Yeah, do it.

[01:17:33] That would be so crazy by my point.

[01:17:35] But see that's like the whole point.

[01:17:37] Everything that I do for example,

[01:17:38] I feel like my calling is to get people to learn things

[01:17:43] that are going to shift the trajectory of their lives.

[01:17:46] That's all I think about all the time where I'm just,

[01:17:48] and you see it in like the way that I am.

[01:17:50] It's like that's all I'm thinking about on all fronts.

[01:17:53] Like forget just like entrepreneurship,

[01:17:56] you're fucking soul, like everything that you do

[01:17:59] that we're not taught in school

[01:18:01] and our families by institutions that we trust.

[01:18:04] Like the fact that you just Googled what you needed to do,

[01:18:07] and it's all misjudged.

[01:18:09] Yeah, and started your company.

[01:18:11] I realized that people build the jails

[01:18:15] like within their mind themselves.

[01:18:17] They're the ones that build these barriers and boundaries

[01:18:22] or actually boundless,

[01:18:23] you could do anything you want if you wanna do it.

[01:18:25] Yes, or they accept the limitations other people set for them

[01:18:29] and that could be their parents,

[01:18:30] that could be a religious organization.

[01:18:32] It could be anything that they feel a sense of belonging to

[01:18:35] that they think they're gonna be like x'd out of

[01:18:38] or they're gonna be like disowned by their parents

[01:18:40] or something.

[01:18:41] That's why Gary Vee was so powerful for me

[01:18:44] because when I saw his videos circulating when I was younger,

[01:18:48] I was just like wait, so maybe my parents aren't right

[01:18:52] about everything.

[01:18:53] I mean it's like it's such a powerful message.

[01:18:55] And he does it in a way that's entertaining and fun

[01:18:58] and I just think it's so great.

[01:19:01] Think about it, your parents are just normal humans

[01:19:04] like everyone else.

[01:19:05] Obviously you're raised by them

[01:19:06] so the values that they have are instilled within you

[01:19:10] but you realize that they might not know everything

[01:19:13] and you need to know that.

[01:19:15] And so I don't think that you should hold what they think

[01:19:18] and say as Bible, you should definitely just believe

[01:19:22] whatever you wanna believe.

[01:19:23] And that's why I really, I think it's so important

[01:19:26] for someone to be intellectually curious.

[01:19:29] I am so curious and ask a million questions.

[01:19:32] Matt's always like why do you always?

[01:19:33] Like even when I'm ordering something on the menu,

[01:19:35] I always have to ask five questions.

[01:19:36] Are there seed oils in this?

[01:19:37] No, I'm always like I always wanna know

[01:19:40] what other people's opinions are of the food there

[01:19:41] and I'm always like oh so what's your favorite thing

[01:19:43] on the menu, what's the most popular?

[01:19:45] What like I need to know all these things.

[01:19:46] 100%

[01:19:47] And he's like why can't you just order what you want?

[01:19:49] I'm like well I don't know

[01:19:50] because I don't know how things are made here.

[01:19:52] So it's like always not like always having a beginner's mind

[01:19:55] of everything, I feel like a lot of people have a lot of ego

[01:19:58] and they're just like I know everything.

[01:19:59] I don't need to ask questions.

[01:20:00] I don't need to know.

[01:20:01] Like that's how you become more dumb.

[01:20:04] Yeah, over 100%.

[01:20:05] Yeah, like you need,

[01:20:06] and that's how you break the barriers of your own mind

[01:20:10] is like asking questions with people

[01:20:12] that even people that you think might know

[01:20:16] like less than you, they actually know more

[01:20:18] because they've lived a different life experience than you.

[01:20:20] There's a quote I'm paraphrasing but it's like

[01:20:24] every man is my superior in some way.

[01:20:27] Meaning like everyone knows something that you don't know.

[01:20:30] You know what I mean?

[01:20:31] Like they've had experiences you haven't had

[01:20:32] and they could tell you something that's 100%.

[01:20:34] And so I love that but on the subject of parents,

[01:20:38] I was watching a TikTok the other day.

[01:20:40] You know the ones that like now you can just like scroll

[01:20:42] through photos and it has like dramatic music play

[01:20:44] if you see those.

[01:20:46] There was one that was like we don't realize

[01:20:50] that we're also watching our parents grow up.

[01:20:53] And I was just like, oh my God.

[01:20:56] Wow.

[01:20:57] You know what I mean?

[01:20:58] Like dude think about it, your parents are kids in a way.

[01:21:02] It's like even us, let's say we had a kid right now

[01:21:05] we've never had one before.

[01:21:06] I don't know what to do.

[01:21:07] Like I don't know, how would they know?

[01:21:09] You know and it's like this whole cycle

[01:21:13] and the parents go through

[01:21:16] and kids have a lot of kids have a lot of resentment

[01:21:20] towards their parents but when you think about it

[01:21:22] like that, it's easier to forgive I feel like.

[01:21:25] Yeah, that's a really good way to put it.

[01:21:28] They, that's why I said like they literally don't know

[01:21:31] more than you necessarily or no less than anyone.

[01:21:34] It's like both as a duality for it.

[01:21:37] Like there's certain things that they're really,

[01:21:38] really good at and they've learned through them

[01:21:41] bringing you up but again they're not perfect

[01:21:44] and that's why I think you have to set your own path.

[01:21:47] Like don't look at what everyone else is doing.

[01:21:49] Like no one was making like magnetic liner in lashes.

[01:21:53] When I was starting the brand, I was just like I felt

[01:21:55] like this was right.

[01:21:56] Like you have to listen to your gut truly.

[01:21:59] I think people are afraid to like follow their own path

[01:22:02] and their own gut because it's like oh this might happen

[01:22:04] this might happen.

[01:22:05] I hear so many excuses when a girl comes up to me

[01:22:08] she's like I need advice and then I say like all these things

[01:22:10] that they should do and then they're just come up

[01:22:12] with excuses on why they can't do.

[01:22:14] And I'm like that's all in your head you realize

[01:22:17] like you need to work on that first.

[01:22:18] I think meditate every day and get connected

[01:22:21] to that source energy and that's when you realize

[01:22:26] like you are gonna, I mean I do quite,

[01:22:29] okay this I don't even know I can say this but I do shrooms

[01:22:32] like I have taken.

[01:22:33] Why not?

[01:22:34] By the way, shrooms are about to be legal.

[01:22:37] I feel like we're moving towards legalization of shrooms.

[01:22:41] There's definitely been a bad rep for it obviously

[01:22:43] because it's not legal

[01:22:45] but I think alcohol is way worse.

[01:22:49] Like alcohol is way worse.

[01:22:51] Yeah, way worse it's killed my dad like he died of alcoholism

[01:22:55] because he drank himself to death literally.

[01:22:59] So I know for sure it's a way worse

[01:23:02] it's worse for your liver you can't do it every day

[01:23:05] whatever but yeah, my shrooms it's healing

[01:23:10] and I think it allows you to for the first time

[01:23:12] to happen to this source energy that everyone's talking about

[01:23:15] you realize like the connectedness of all things

[01:23:17] and it removes your ego from everything that you do

[01:23:21] and I think it's a powerful drug that heals

[01:23:25] and I think it's so important for humanity

[01:23:27] and everyone to take it because it does make you feel

[01:23:31] more love and connection towards other people

[01:23:33] in a way that you've never felt before

[01:23:36] and you real, and that manifestation thing

[01:23:39] of tapping into this universe like this energy

[01:23:43] comes through when you take shrooms

[01:23:44] like you can feel it.

[01:23:47] Some people do get it from meditating

[01:23:49] for like long periods of time ever too.

[01:23:52] But people don't have time for that

[01:23:53] if you want to get there faster, you could totally do it.

[01:23:57] I think like that's what I understand

[01:24:00] like what Buddhist monks meditate for hours

[01:24:03] to achieve and for days whatever to achieve this enlightenment

[01:24:07] but you can literally get it through.

[01:24:08] I mean it obviously it's labeled as a recreational drug

[01:24:12] but it's really not, it's actually medicine for the soul.

[01:24:15] Yeah and obviously there's a higher forms of it

[01:24:17] like ayahuasca which I've heard some insane stories

[01:24:21] I'm scared to do ayahuasca.

[01:24:23] I actually want to do it sometime this year

[01:24:26] but I mean a lot of people,

[01:24:28] there's a lot of people that do it a lot of highly intelligent

[01:24:32] and like yeah I mean it's a thing

[01:24:33] it's definitely nothing against it.

[01:24:35] What it does is it removes your soul from your body

[01:24:38] and when I say that if you think about it,

[01:24:42] I mean I was brought up Buddhists

[01:24:44] and we really believed in reincarnation

[01:24:46] in the cycle of life in karma.

[01:24:48] And you know your soul after you die

[01:24:52] your soul leaves your body

[01:24:54] and it gets reincarnated into another thing,

[01:24:56] another living thing based on how you conducted yourself

[01:24:59] in this life, you're a bad person,

[01:25:01] you get put into like an aunt or like something

[01:25:05] that lives a life of suffering

[01:25:08] until you resolve that in the next life.

[01:25:11] And so like if you're a really good person,

[01:25:13] you can be born into like a higher status

[01:25:15] whatever like better life

[01:25:16] and have more opportunities in your life.

[01:25:18] I think I had really good karma in my past life

[01:25:20] because I do have a lot of luck in this life.

[01:25:24] But I really truly believe that.

[01:25:25] And I saw that, I saw that everyone was an out of all of energy

[01:25:29] and we are all light

[01:25:30] and that everyone comes from the same source of energy

[01:25:34] and we're just all individual souls

[01:25:36] but we all are actually from the same substance.

[01:25:40] And so in that way,

[01:25:42] that's how everyone's connected

[01:25:43] and in that way you can literally manifest anything

[01:25:45] because we're all one,

[01:25:46] why couldn't you just like flex a hand

[01:25:48] and then you get it, right?

[01:25:49] It's like you have control over different parts

[01:25:52] of yourself which is actually the bigger part of the whole.

[01:25:58] And that's when I realized

[01:25:59] you can instantaneously get what you want

[01:26:01] because it's almost like just flexing a hand.

[01:26:03] Okay, I want this, okay, I'm flexing my hand and I get it.

[01:26:07] So that was the way that I saw it

[01:26:09] and it was like so clear in my mind.

[01:26:12] And yeah, I think people need to tap into that more

[01:26:15] if they really wanna go further in life.

[01:26:18] I feel like the second America collectively realized

[01:26:24] they had an obesity epidemic,

[01:26:28] they manifested ozumbic so.

[01:26:30] So yeah, it works guys.

[01:26:34] I mean, no actually I'm totally kidding, I'm totally kidding.

[01:26:36] I heard that it makes you,

[01:26:37] I mean obviously like anything with crazy side of like crazy

[01:26:40] it results like that there's gonna be major side effects

[01:26:42] and one of them is like it makes your bones brittle.

[01:26:45] Oh yeah, so when you're doing it,

[01:26:46] and it reduces muscle mass,

[01:26:48] I am not endorsing the use.

[01:26:51] So it's like when you're like 50,

[01:26:53] you're gonna fall and you're actually gonna,

[01:26:55] I don't know, God forbid.

[01:26:57] Yeah, and no amount of like calcium can help you there.

[01:27:00] Yeah.

[01:27:02] But yeah, I mean that's a whole other issue.

[01:27:07] Okay, last question.

[01:27:10] I ask everybody on the podcast.

[01:27:11] This question.

[01:27:13] So it's basically I realized that like everyone has

[01:27:17] so many messages they wanna share

[01:27:18] but it's hard to determine which one is the most important

[01:27:23] to them and which one they feel like most urgently

[01:27:27] needs to be shared so I came up with this scenario.

[01:27:30] You're at the Oscars and you're nominated for,

[01:27:33] in your case let's say a documentary about beauty

[01:27:38] and they call out the nominees

[01:27:41] and then time to announce the winner.

[01:27:45] They announce the winner and it's you

[01:27:46] and you walk up to the stage

[01:27:48] you think everybody that you need to thank

[01:27:50] Matt, your mom, all your friends.

[01:27:55] I wasca you just took everything, everyone.

[01:27:58] And then there's that 45 second to one minute window

[01:28:03] where you can say whatever you want

[01:28:07] there's gonna be headlines.

[01:28:09] It's gonna go viral, take talk, reels.

[01:28:14] What's your one message to the world?

[01:28:17] What message do you feel like most urgently needs

[01:28:20] to be shared in that time span?

[01:28:23] I think the thing that comes to mind is first of all

[01:28:26] money, fame, success.

[01:28:28] This all doesn't matter.

[01:28:29] This is all facade and a human construct

[01:28:32] that we've all created.

[01:28:33] I know you think that I'm amazing for accomplishing this

[01:28:37] but in reality which I think true success

[01:28:41] is you connecting deeply with yourself

[01:28:43] and with one another with your loved ones

[01:28:47] because all that matters at the end of the day

[01:28:49] when you die is love.

[01:28:53] Yeah, just to be clear, I don't think

[01:28:55] you're amazing for accomplishing that.

[01:28:57] I think you're amazing for accomplishing that

[01:29:00] but being humble and kind and adventurous

[01:29:03] and all those things because I've met tons of successful

[01:29:07] people who are not those things

[01:29:09] and I just wouldn't want them sitting across from me.

[01:29:12] Yeah, so sad.

[01:29:13] I know.

[01:29:14] Because it's like I want to get to know them more

[01:29:16] and then when I do get to know them

[01:29:19] a lot of times it's like a little, it's all ego.

[01:29:22] Yeah, but you know what?

[01:29:24] I feel like life eventually humbles those people.

[01:29:27] Whether it happens now or later

[01:29:30] there's gonna be a moment where they realize

[01:29:33] the money isn't what made them happy.

[01:29:35] They need to go through it.

[01:29:36] Everyone needs to go through their life journey.

[01:29:39] I realize that everyone is at a different point

[01:29:41] in their life journey and even if you think

[01:29:43] you're so far there's so many other people

[01:29:45] that know more than you.

[01:29:46] And so that's why it's so important to connect with others.

[01:29:49] This weekend I'm actually going to a retreat.

[01:29:53] It's called the year and my friend Justin Troy

[01:29:55] put it on and it's like a bunch of burning man people

[01:29:57] but also everyone is sort of spiritually studied

[01:30:01] and has put in a lot of work on themselves.

[01:30:04] So I'm really excited because it's like everyone

[01:30:06] is actually pretty successful

[01:30:07] but they don't talk about the work.

[01:30:09] They don't talk about what they do for a living.

[01:30:10] They talk about what they've done to get

[01:30:12] to the point that they're at mentally.

[01:30:15] And so I'm really excited to learn from these people

[01:30:18] and see what we get from it

[01:30:20] because I think I have a lot to learn.

[01:30:23] He's like, I feel like you've experienced spiritual

[01:30:25] awakening but you're at the beginning stage of it

[01:30:27] you need to figure out how to learn

[01:30:30] and get further along that path.

[01:30:35] The worst thing though is when people are like

[01:30:37] toxic about their spirituality

[01:30:38] I think that they're better than other people

[01:30:40] because they're just parents.

[01:30:41] Don't get me started.

[01:30:42] Dude, I can be started on that.

[01:30:43] As long as that doesn't happen then it's great.

[01:30:45] More like I just want other people to feel

[01:30:47] like what I felt and experience it

[01:30:50] because I think it's beautiful

[01:30:51] and I think the doors open.

[01:30:54] Wide open for you.

[01:30:56] Yeah, now I totally agree.

[01:30:58] And thanks for coming on.

[01:31:00] I love you.

[01:31:01] You're amazing.

[01:31:02] Thank you.

[01:31:03] Thanks for having me.

[01:31:04] Thank you.